Building a brand, one Legend at a time
One particular treat at the Bespoke show in Bristol was to find Marco Bertoletti, and his aptly-named Legend range of road racing bikes – he being something of a legend himself.
One particular treat at the Bespoke show in Bristol was to find Marco Bertoletti, and his aptly-named Legend range of road racing bikes – he being something of a legend himself.
The bespoke bicycle industry – Daccordi makes around 2,000 frames a year, almost exclusively to order, in its workshop at San Miniato Basso, near Pisa – needs customers who want to be unique, says Sena Daccordi.
You can’t buy heritage – but you can sell it. That would seem to be the lesson to take from Faggin, established in 1945 and one of the truly grand old names of Italian framebuilding – and a delight to find still in business and pitched up at Bespoked.
For a whole different take on earning a living by making bicycles, talk to Dániel Merényi. Nine years working as a graphic artist and art director in an advertising business in his native Hungary made good money but left him with “no life”.
Like many one-man bicycle frame shops, Christy Boothroyd is trying to turn a hobby into a business.
SaiTong Man’s first outing at Bespoked, having built a grand total of seven frames, saw him win “best finish/paint”.
A former professional road rider, Tom Sturdy has studied engineering and biomechanics.